Viewed vs swiped away
The share of people who stayed to watch rather than swiping straight past. It's mostly about your hook and first picture. If it's low compared with your other Shorts, change how the video opens.
Average percentage viewed
How much of the video people watched on average. Over 100% means people rewatched. If it drops sharply at one point, that's where the video lost them - cut or tighten that part next time.
Subscribers gained
Which videos turned viewers into followers. These are the topics and formats your audience wants more of. Make the next batch like them.
Read in batches, not single videos
One video's numbers are noisy. Compare groups of ten: which hooks, topics and lengths do better on average?
TallClip's brain reads views and likes from connected channels and uses them when planning new videos for Auto-Pilot.
Where your views come from
Traffic sources show whether people found a Short in the Shorts feed, in search, on your channel page or from outside YouTube. Most Shorts views come from the feed.
If a Short is getting search views long after posting, its topic has lasting demand - make more like it, with clear titles.
Who's watching
Audience reports show viewers' countries, languages and ages. If a big share watch in another language, that's a sign a channel in that language could work.
Look at when your viewers are online, and post an hour or so before the peak.
What not to worry about
Daily ups and downs. A single video's view count. Comparisons with channels much older or bigger than yours.
Focus on whether your averages - viewed rate, percentage watched, subscribers per thousand views - are improving month to month. That's the trend that predicts growth.
Questions
Why did a video get no views at all?
Often it's just timing or the first test audience. If several do, look at the hook, the topic and whether the videos look too alike.